Sales & Profit Forecaster

Estimate what your maximum sales and gross profit can be based on your hourly rate, team size, and labor cost — then compare it to a "What If" scenario side by side. All figures are annual dollars unless labeled otherwise. Edit any highlighted field.

Enter your company's current numbers in the Current Values column. Enter a hypothetical scenario (more staff, higher rate, etc.) in the What If Values column to see the dollar and percentage impact instantly.
Production Data
Field Current Values What If Values Change
Number of production team members i Enter the number of team members whose time is billable. You can use a decimal like 1.5 if you only bill half of your time.
Hourly billing / charge rate i Enter what you charge customers per hour. Notice what a big difference $1/hour makes when you have several team members.
Average hourly labor cost for team members i Enter your average person's hourly cost (wage). Should include insurance and taxes.
Weeks paid per year i Weeks a person is paid in a year. 52 for a whole year. May be less for seasonal work.
Weeks worked per year (paid less vacation) i 52 if there is no paid vacation, otherwise 52 minus vacation weeks paid. May be less for seasonal work.
Hours billed per person per week i Hours billed to the customer per week. For example, 35 allows 1 hour a day for meetings and other non-billable activities.
Hours paid per person per year i 40 hrs × Weeks paid per year.
Billable hours per person per year i Hours billed per week × Weeks worked per year.
Total labor sales opportunity i Billable hours per person × number of team members × your hourly billing/charge rate.
Average material & expense % of labor sales i Enter the average material % for your company's projects. 10%–24% is typical, depending on the type of services you provide.
Total material sales (% of labor) i Assumes what you invoice/bill customers for materials is the % entered in Average Material % of Labor Sales.
Total sales — labor and material
Labor cost (expense) for hourly work i Total hours paid to employees × the average hourly labor cost. If you are counted in the Production Team Members above, you are counted in the labor cost and earning those wages.
Average material & expense profit margin % i Enter the average material profit margin % to calculate profit on materials.
Material/expense cost (% of materials sales)
Total direct cost (labor, materials & expense)
Average job size $ i Enter your average job size: your total sales divided by the number of jobs you did last year. If you're just starting out, use the average of your estimates or your typical estimate amount.
Number of jobs / year (sales ÷ avg size)
Average hours per job
Total billable person-hours available
Annual gross profit (before overhead) i This is what you have left to pay expenses other than direct labor and materials. Could include: your salary, admin cost, sales person, estimator, rent, insurance, software, etc.
Gross profit % (before overhead)
Total overhead expense $ Placeholder i Stand-in for the full Overhead Expenses breakdown (staff, marketing, rent, software, insurance, etc.), which will be built out in a later phase. Enter one lump-sum annual overhead number for Current and, separately, for What If — the Change column shows the % difference between them.
Net profit (based on overhead above)
Net profit percentage
Overhead expense percentage i Overhead expense as a % of total sales for each scenario. Overhead generally changes as direct expenses change, so update the Current and What If overhead dollars above accordingly.
Summary — Capacity
Capacity Current What If Increase / Decrease
Billable team members
Billing price/rate per hour
Available man-days per week (8-hr day)
Available hours per week
Available hours per month

Weekly

Sales potential
Payroll
Gross profit potential
What If — sales
What If — payroll
What If — gross profit

Monthly

Sales potential
Payroll
Gross profit potential
What If — sales
What If — payroll
What If — gross profit

Yearly

Sales potential
Payroll
Gross profit potential
What If — sales
What If — payroll
What If — gross profit
Mockup based on the "Sales Forecaster" tab (rows 1–47) of the Estimate Rocket — Sales & Profit Forecaster Google Sheet. The Total Overhead Expense fields above are a temporary placeholder (one number per column) standing in for the full Overhead Expenses section (Other Team Members, Working Owner's Salary, Sales People, Marketing, Rent, Software, Insurance, etc.), which will be built out in the next phase. Hover the i icons for the same guidance found in the source sheet's cell comments.

Use "Save my numbers" to download your inputs as a small file, and "Load saved file" to restore them later or on another device — nothing is sent anywhere, the file only lives on your computer.